Our Story

With an aggregate of more than 7,000 rooms operating and an additional 1,700 under construction in major markets throughout the U.S. Canada and the Caribbean, Urgo has earned a reputation over more than four decades as one of the leading companies in the US, Canada, and the Caribbean for hotel and resort management, acquisition, development, design, planning, and repositioning.

Our expert team develops, builds, and operates for our own account and provides third-party management, asset management services, development, acquisition, accounting, and HR services for independent hotels and resorts as well as major international brands including Marriott, Hilton, Choice Hotels and Intercontinental Hotel Group.

Urgo has earned numerous industry awards for its development and management achievements over the years.Urgo Hotels & Resorts is a four-time winner of Marriott’s Partnership Circle Award and has been honored with Marriott’s Lifetime Partnership Circle Award, the company’s highest honor for hospitality excellence.

Urgo Hotels & Resorts is family owned and operated with two generations of Urgos leading the company. The company culture is built on a family foundation that runs throughout the organization and every associate is part of an extended Urgo family. The outstanding results we achieve for our partners and guests are driven by the core values on which the company was founded almost 50 years ago: honesty, integrity, business acumen, diligence, and being of service to others.

The company focus is on quality rather than quantity: quality of relationships and service with guests, associates, investment partners, and owners; and quality of markets, location and physical plant. Urgo has built its reputation as a best-in-class operator by being thoughtful and careful in choosing the right markets, locations, partners, and brands, and by investing in training, support programs, and education for its associates.

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Awards &

An Award-winning History

Year after year, leading industry publications have recognized Urgo Hotels & Resorts among the top hotel management and development firms. In the past few years alone, these awards and honors have included:

Many of our properties, too, have been singled out for prestigious awards from leading consumer publications such as Condé Nast Traveler, Travel + Leisure, U.S. News & World Report, and Forbes Travel Guide.

Whiteface Lodge was listed in Conde Nast Traveler’s 2018 Readers’ Choice Awards. The resort ranked 10th on the list of the best resorts in New York State/Mid-Atlantic. cntraveler.com

Palm Beach Marriott Singer Island Beach Resort and Spa was named in Conde Nast Travelers “Best Resorts in Florida” for 2018. Please check out Singer Island on the list of “Best Resorts in Florida.” cntraveler.com

Urgo has also received numerous brand awards from Hilton and Marriott including:

  • Multiple Marriott Partnership Circle Awards
  • The Lifetime Marriott Partnership Circle Award
    (Marriott’s highest honor)
  • Jim Conley Award
  • Hotel of the Year
  • Chairman’s Award
  • Development of the Year
  • Best Opening Award
  • 2 Diamond Hotels
  • Platinum Hotel
  • Gold Hotel
  • Six Highest Guest Satisfaction Scores
    in different categories
  • Service Excellence award
  • Sales Team of the Year
  • Revenue Management Team of the Year
  • GM of the Year
  • Sales Leader of the Year
  • Highest system-wide brand RevPAR.